The PR CANVAS

Public Relations for the arts & entertainment.

Hi there. I'm ADRIANA.

I'm a publicist and my focus is on a personalized and full-service approach to traditional public relations -- rooted in big thinking for theater and dance artists, creative entrepreneurs, live events, festivals and nonprofits.

MY PHILOSOPHY

Just as a painter approaches a blank canvas with creative curiosity and the right tools to bring a vibrant picture to life, I'll work with you to craft your story for the right audience, deliver meaningful results, and thoughtfully shape your public relations image.​

WHAT I DO

I offer my focused attention to service in order to tell your story to the media. I believe in transparency, with a commitment to the work and being accessible as an extension of your team. By removing the billable hours and agency fee structure, I can customize a plan that fits your budget.

HOW I DO IT

Through deep industry relationships, tenacious research and more than a decade of senior-level communications expertise, I've consistently secured top-tier media "ink" for my clients across TV, radio, print and online outlets.

 

I've managed a wide range of publicity initiatives for theater, film, music, television, celebrities, brands, red carpets, festivals and charitable events. And, I've led numerous PR campaigns garnering key industry awards, honors and nominations.

MY SERVICES

Whether you're an individual, talent representative, marketer or a communications agency in need of a collaborator for project work, I provide the canvas and framework for publicity ideas.

From content to strategy, I offer hands-on support for you and your team — a true partner to execute marketing goals.​ 

HOW I CAN HELP YOU

  • Campaign execution, ideation and creation of targeted pitch angles

  • Media relations management and evaluation of press opportunities

  • Interview prep, media training and talking points development

  • Press kit materials: drafting of releases, tip sheets, fact sheets, biographies

  • Review of website copy and photography + video assets

  • Social media messaging

  • Celebrity & VIP engagement

  • Support and outreach for key events, galas and fundraisers

  • Project research

  • Coverage updates and results tracking

  • Crisis management and ongoing consultation

  • Confidant and a shoulder to lean on...I help to mitigate tough situations on your behalf

I truly love the business of media and storytelling. Collaborating with journalists and great partners on projects and causes that excite and inspire them is what energizes me!